Every Page is a Marketing Page


Visitors may first enter your site through almost any page. And for various reasons no matter what you do, many will not read more than one page. Therefore, to maximize response you must treat every page as a marketing page. So add adverts to where they will be seen – a subject I plan to write about next week (look for ‘How to make your articles sell’).

But only a small percentage of readers will respond when first seeing even quality adverts. You’ll have to work a bit harder for the rest of your readers. You’ll have to use your pages’ content to make them consider a marketing offer (perhaps another day). You must prove that you (and your brand) are expert at delivering what’s wanted, and can be trusted. To do that, your page must first be read.

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